Creative Brief: User Interface Design and Usability Analysis and Repair for Web and Mobile is a creative, technical and people process.
My 12 Step UI/UX Design Process from Soup to Nuts:
Defining the Brand and the Audience: Define the current brand perception, market positioning, awareness. Understanding what the users care about.
User Environment: How will the users access the digital content: web, mobile, tablet, wearable
Segmenting: Creating user personas: Gender, Age, Occupation, Role, Expectation and Goals of these users.
Navigation: What are 5 screens or content areas the user can navigate between.
Content Audit and Utility: Updating Current Content? Content Priority Hierarchies - Top 3. Stock Photography, Icons. Defining the utility of each screen.
Flow: Creating wireframes, interaction patterns, click behaviors
UI Prototyping: Create 3 UI designs for early feedback: Art of the Possible, Classic, Safe
508/JAWS: Incorporating accessibility principles
User Feedback: Testing and use case test scenerios
Relevancy: Optimizing for social media and SEO
Testing and Launch: Release Candidate Done. Soft Launching with 5-10 Beta Users to find any 'launch blocker bugs'
Launch and OutReach Strategy: Site Replacement Live Time, Launch Announcement, Social Media, MailChimp/Constant Contact Email, Marketing, SEO
I design websites with usability and user experience in mind. Sometimes if I find that there is a UX defect after a digital product is launched - then I will do usability surveys and Use Case test scenerios to determine the defect and correct it quickly. Here is some of my UX and Usability methodology and process:
- I subscribe to the User Experience Principles of the GodFather of Usability, Jakob Nielson
- Studied UX techniques from UX pros at Lynda.com
- Conducted many user use-case test scenerios with users using observation and surveys
- Created web usage surveys based for users to fill out after using the web product
- Compile usage data that reveals flaws in design or user experience that is stopping a user from being successful on a certain page
- Act on that data through implementing navigation, flow, content, positioning changes etc.
- Keep up with the Nielson Group's Usability findings and articles here:
- Used Usability tools like UserTesting.com, Inspectlet.com and Google Analytics to gather actual user click behavior and videos of web and mobile products to see where users get stuck
- Examples of UX Test Scenerio Surveys
Created and Used in User Testing:
1. Pre-Testing Widget Defined Functionality
for the User:
2. User Usability Survey
3. Style Guide
Adobe Creative Cloud Application Experience